Competitive Information and Analysis Packages
Phase 3 Consulting LLC can help you stay informed about your competition.
The projects detailed below are designed to keep your company knowledgeable
and competitive.
Competitive Matrix
We help you create a product- and service-specific matrix to compare
your offerings to those of your competitors. By creating this matrix and
analyzing the competitive information your company possesses, we can design
fact-gathering projects to fill in the gaps.
Competitive Analysis - Secondary Data
Data from previously published sources relating to your competition is
collected and analyzed in combination with your existing information to
determine the strengths and weaknesses of your competition.
Competitive Analysis - Primary Data
Building on information gathered through secondary research, Phase 3
conducts primary competitive research for your company. Projects may involve
interviews or written surveys. Examples of possible research projects
include:
- Comparative Ranking Surveys: Customers are asked to rank your performance
against your competition on key satisfaction criteria.
- Benefit Interviews: These are designed to uncover the value you provide
to your customers and the criteria used in their decision-making.
- Value-in-Use Studies: Look at how your product is used in service
to determine the factors and savings that really matter to your customers,
compared to your competitors' products.
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