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 Materials Science Reviews
 Objective Marketing Audit
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 Lost Order Analysis
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 Marketing Research and Competitor Intelligence
 Competitive Information and Analysis Packages
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Competitive Information and Analysis Packages

Phase 3 Consulting LLC can help you stay informed about your competition. The projects detailed below are designed to keep your company knowledgeable and competitive.

Competitive Matrix

We help you create a product- and service-specific matrix to compare your offerings to those of your competitors. By creating this matrix and analyzing the competitive information your company possesses, we can design fact-gathering projects to fill in the gaps.


Competitive Analysis - Secondary Data

Data from previously published sources relating to your competition is collected and analyzed in combination with your existing information to determine the strengths and weaknesses of your competition.

Competitive Analysis - Primary Data

Building on information gathered through secondary research, Phase 3 conducts primary competitive research for your company. Projects may involve interviews or written surveys. Examples of possible research projects include:

  • Comparative Ranking Surveys: Customers are asked to rank your performance against your competition on key satisfaction criteria.
  • Benefit Interviews: These are designed to uncover the value you provide to your customers and the criteria used in their decision-making.
  • Value-in-Use Studies: Look at how your product is used in service to determine the factors and savings that really matter to your customers, compared to your competitors' products.
 
 


© 2002-2004 Phase 3 Consulting, LLC All rights reserved.
David C. Cranmer, President
18629 Queen Elizabeth Dr.
Brookeville, MD 20833

301.807.3562 (Telephone)
301.570.0342 (Facsimile)
dave@phase3consulting.com