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Marketing Research and Competitor Intelligence

Ask yourself these questions about your competition

• Who are your direct competitors?
• Who are your indirect competitors? (Hint: Look beyond the obvious)
• How do you compare to your strongest competitor?
• How do customers compare you to competitors?
• What is your competitive position?

Marketing Research and Competitor Intelligence is ...

Information gathered to identify direct and indirect competitors and their strengths and weaknesses. It is essential information available at varying levels of complexity for developing and utilizing advantage over your competitors.

Benefits of Marketing Research and Competitor Intelligence

• Identifies competition's strengths and weaknesses
• Differentiate you company from your competitors
• Gain a competitive advantage
• Make solid strategy decisions using competitive information

How can Phase 3 help me implement Marketing and Competitor Intelligence?

We help you identify and rate your competitors for the purpose of identifying, developing, and utilizing your own competitive advantage. By profiling your competitors and comparing your services and products to theirs, you can understand your competitive advantage. We show you simple ways to gather competitor information that you can do yourself and/or we gather information for you, depending on your preferences. Together we identify direct and indirect competitors. We help you examine your and your competitors' marketing strategies. We research your competitors to the most appropriate level depending on your needs, preferences, and expectations of return on investment.