Phase 3 Consulting, LLC
Who We Are Our Process Our Services Literature Contact Us    
  

Home Page

Who We Are

Our Process
   Process Details

For Investors

For Companies

Consulting Services
Workshops
     Marketing Basics
 Niche Marketing
 Essentials of Marketing
 Customer Analysis and Insights
 Market and CompetitorAnalysis
 Winning at Product Development
 Pricing to Value
 Strategic Pricing
 Linking Marketing to Sales
 Marketing Planning - Putting It All Together

Articles

Essentials of Marketing Workshop

Audience: Marketing managers, sales managers, and other senior management or company owners
Focus: Learn the distinction between marketing consumer products and industrial business-to-business products and what information and analyses are needed to help you become target marketers.

You also will be introduced to the Marketing Essentials Audit, which is an assessment tool used to identify marketing and sales strengths and weaknesses in the firm. The Audit raises issues and questions about your firm's readiness to develop marketing and sales strategies; it does not identify specific marketing and sales strategies for the firm. Marketing and sales strategies are developed following the completion of an Audit and specific analyses, e.g., on product/customer profitability, competitor strengths and weaknesses, customer satisfaction, and marketing research.

Duration: 16 hours of instruction
Materials: One three-ring binder for each attendee with copies of PowerPoint presentation and other overhead slides and a copy of The Manufacturers' Guide to Business Marketing
 
 


© 2002-2004 Phase 3 Consulting, LLC All rights reserved.
David C. Cranmer, President
18629 Queen Elizabeth Dr.
Brookeville, MD 20833

301.807.3562 (Telephone)
301.570.0342 (Facsimile)
dave@phase3consulting.com