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Marketing Planning - Putting It All Together Workshop
| Audience: |
Company owners, marketing managers, sales managers, and chief financial officers who need to understand and use marketing information to make strategic, tactical, and financial decisions. |
| Focus: |
Learn how to link market and product information to your company's strategies, budgets, and financial statements in ways that let you make conscious decisions on where to put your money. You will also be exposed to the differences between financial accounting and managerial (cost) accounting and how to use them in decision-making. |
| Duration: |
4 hours of instruction |
| Materials: |
One three-ring binder for each attendee with copies of PowerPoint presentation and other overhead slides plus work sheets and checklists you need to follow up, plus a copy of The Manufacturers' Guide to Business Marketing. |
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